![]() She then spoke about the second pillar which is Creativity for All, mentioning the brand’s focus on driving creativity as a skill with their partnerships with state governments and educational institutions. Speaking of the three key pillars of Adobe, Mohapatra listed Trust, as the first pillar, talking about the brand’s expansion in India while talking about the number of patents filed by the engineers in India, every year. This sentiment has been the guiding light for Adobe over the last two years.” Trust is cultivated in companies that believe in reciprocating trust. In today's world, customers seek to engage with companies that share their ambitious values and principles. The accomplishments embody the driving force behind Adobe-our partnerships, and the dedication of our employees. The speakers delved into the evolving prospect of generative AI and its role in fostering experience-led growth.Īt the summit, Prativa Mohapatra, Vice President & Managing Director, Adobe India said, “40 years of innovation and 25 glorious years in India-I'm super proud of it. ![]() The Adobe India Best of Summit 2023 – Mumbai edition held last week witnessed some insightful and power-packed speaker sessions and panels. The BETA release of Firefly and its integration into Photoshop were the two most successful BETA launches in company history. The brand announced Firefly’s adaptation as a co-pilot on photoshop and Illustrator, the new Adobe Express, the introduction of AI power on Acrobat, and other Adobe Sensei innovations, creating an exciting roadmap ahead that will transform workflows. Adobe's strategic investments in Generative AI, including advancements like Firefly, are redefining content creation and personalization. The brand has also solidified its position as a leader with its cutting-edge MarTech platform, and has played a key role in defining the landscape of SaaS. Adobe’s famed Photoshop is a household name today, synonymous with editing photographs, while its role in sculpting the landscape of documents and electronic data remains an inventive triumph. The imprint of Adobe's contributions on the global stage is undeniable-from pioneering the concept of desktop publishing to trailblazing the expansive domain of visual creativity and imagination, Adobe has been at the forefront of innovation for a long time. This synergy between artificial intelligence and user experience has paved the way for personalised, dynamic interactions that drive business growth while redefining the boundaries of customer-centric strategies. Generative AI has emerged as a catalyst for experience-led growth, revolutionising the way industries approach customer engagement and innovation. Adobe India Best of Summit 2023 in Mumbai witnessed power-packed speaker sessions and panels, discussing experience-led growth and generative AI.
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